"It's an honour for me to
perpetuate my grandfather's
65 year legacy of Trust,
Honesty and Integrity"

Daniel Forman

Jewellery Specialist

South Africa’s trusted buyer of gold, diamonds & jewellery.

"It's an honour for me to
perpetuate my grandfather's
65 year legacy of Trust,
Honesty and Integrity"

Daniel Forman

Jewellery Specialist

"It's an honour for me to
perpetuate my grandfather's
65 year legacy of Trust,
Honesty and Integrity"

Daniel Forman

Jewellery Specialist

SAFE, QUICK & EASY • DISCREET • PREMIUM PRICES FOR RE-USABLE PIECES • INSTANT PAYOUT • WE TRAVEL • SAFE, QUICK & EASY • DISCREET • PREMIUM PRICES FOR RE-USABLE PIECES • INSTANT PAYOUT • WE TRAVEL •

EXCEPTIONAL VALUE

We appreciate the value of luxury
and believe in fair deals. That’s why
we offer you the most competitive
price for your valuables – no hidden
agendas, just honest value.

TAILORED CLIENT CARE

You’re not just another transaction. We take the time to understand your unique needs and circumstances, offering personalized service and flexible solutions that fit your lifestyle – because every client deserves a bespoke experience.

PRIVATE APPRAISALS

Prefer discretion and comfort? Our
expert team offers complimentary in-home evaluations of your luxury
items-confidential, convenient, and secure. Terms & Conditions apply.

TRUSTED EXPERTISE

With years of experience in luxury valuations, our team brings industry-recognized knowledge and integrity to every transaction. You can rest assured knowing your items are evaluated by professionals who understand their true worth.

EXCEPTIONAL VALUE

We appreciate the value of luxury
and believe in fair deals. That’s why
we offer you the most competitive
price for your valuables – no hidden
agendas, just honest value.

TAILORED CLIENT CARE

You’re not just another transaction. We take the time to understand your unique needs and circumstances, offering personalized service and flexible solutions that fit your lifestyle – because every client deserves a bespoke experience.

PRIVATE APPRAISALS

Prefer discretion and comfort? Our
expert team offers complimentary in-home evaluations of your luxury
items-confidential, convenient, and secure. Terms & Conditions apply.

TRUSTED EXPERTISE

With years of experience in luxury valuations, our team brings industry-recognized knowledge and integrity to every transaction. You can rest assured knowing your items are evaluated by professionals who understand their true worth.

EXCEPTIONAL VALUE

We appreciate the value of luxury
and believe in fair deals. That’s why
we offer you the most competitive
price for your valuables – no hidden
agendas, just honest value.

TAILORED CLIENT CARE

You’re not just another transaction. We take the time to understand your unique needs and circumstances, offering personalized service and flexible solutions that fit your lifestyle – because every client deserves a bespoke experience.

PRIVATE APPRAISALS

Prefer discretion and comfort? Our
expert team offers complimentary in-home evaluations of your luxury
items-confidential, convenient, and secure. Terms & Conditions apply.

TRUSTED EXPERTISE

With years of experience in luxury valuations, our team brings industry-recognized knowledge and integrity to every transaction. You can rest assured knowing your items are evaluated by professionals who understand their true worth.

WE VALUE EACH OF

OUR CUSTOMERS

At DeluxeXchange, we value each customer
and their unique needs.

Our commitment to exceptional service and
fair pricing ensures a seamless positive
experience every time. Your satisfaction
is our priority.

WE VALUE EACH OF OUR CUSTOMERS

At DeluxeXchange, we value each customer and their unique needs.

Our commitment to exceptional service and fair pricing ensures a seamless positive experience every time. Your satisfaction is our priority.

Sofiah Rahiman
"I have had the pleasure of visiting the store on more than one occasion. David's team are so patient and helpful and they give really the best service.

We love every piece of jewellery that we have bought so far and this has become our go to place especially on special occasions but even if you just need a quick appraisal or a watch strap. They do not pressure you into a purchase and they make you feel so comfortable while you shop.

Highly recommended from someone who loves jewellery shopping even though it's sometimes only with my eyes. A special thank you to Avril for being so patient with us on Wednesday and for making sure we chose the perfect piece."
Hanno Hoffman
"Very very satisfied with Davids performance and work. His price is also very good compared to other jewlers. Custom made and he gives yearly service. 10/10 would recommend"
Allison Elizabeth Ingham
"We had a wonderful experience here. Avril was lovely and we are over the moon with the ring, thank you very much. Highly recommended!"
Will
"Kind people working there. Prepared to make plans for convenience. Always great visiting"

WHY DeluxeXchange

DeluxeXchange is a luxury jewellery brand rooted in over 60 years of craftsmanship, heritage, and integrity, originating from Sid Forman Jewellery, founded in 1963 by renowned South African jeweller Sid Forman. Celebrated for his artistry, innovation, and timeless design, Sid’s legacy has been proudly carried on by his son David and now his grandson, who launched DeluxeXchange to continue the family tradition into the modern era.

Built on trust, honesty, transparency, and personalised service, DeluxeXchange offers a modern yet heritage-rich approach to buying, selling, and exchanging fine jewellery. With decades of proven expertise, deep industry knowledge, and a genuine passion for luxury, the brand provides a trusted, transparent, and client-focused experience for all your jewellery needs—whether you’re looking for expert advice, a fair deal, or a lifelong relationship with a name you can count on.

WHY DeluxeXchange

DeluxeXchange is a luxury jewellery brand rooted in over 60 years of craftsmanship, heritage, and integrity, originating from Sid Forman Jewellery, founded in 1963 by renowned South African jeweller Sid Forman. Celebrated for his artistry, innovation, and timeless design, Sid’s legacy has been proudly carried on by his son David and now his grandson, who launched DeluxeXchange to continue the family tradition into the modern era.

Built on trust, honesty, transparency, and personalised service, DeluxeXchange offers a modern yet heritage-rich approach to buying, selling, and exchanging fine jewellery. With decades of proven expertise, deep industry knowledge, and a genuine passion for luxury, the brand provides a trusted, transparent, and client-focused experience for all your jewellery needs—whether you’re looking for expert advice, a fair deal, or a lifelong relationship with a name you can count on.

Gold coins, Krugerrands, bullion & medallions
Sell your Krugerrands, gold coins, bullion, and medallions quickly and securely with DeluxeXchange. We buy all types of investment-grade gold, offering top market rates, expert evaluations, and immediate payouts. Whether you’re cashing in or reinvesting, our trusted team ensures a simple, transparent, and rewarding process.
DIAMOND JEWELLERY
Sell Your Diamonds with confidence at DeluxeXchange. We buy loose diamonds, rings, and other diamond jewellery at competitive prices. Our expert appraisers ensure fair evaluations and fast, secure payments—turn your diamonds into instant value, hassle-free.
Platinum, Yellow gold and white gold JEWELLERY
Sell Your Gold & Silver Jewellery easily and securely with DeluxeXchange. We offer competitive prices for unwanted, broken, or outdated pieces, with fast evaluations and same-day payouts. Turn your old jewellery into cash—quick, fair, and hassle-free.

EXPLORE DeluxeXchange

WHAT WE BUY

At DeluxeXchange, turning your luxury items into cash is effortless. Whether it’s a timepiece, Krugerrands, or fine gold and diamond jewellery. We offer a secure, discreet, and polished process from start to finish.

Our experienced team ensures a smooth, respectful experience and we guarantee the most competitive price for your valuables.

EXPLORE DeluxeXchange

WHAT WE BUY

At DeluxeXchange, turning your luxury items into cash is effortless. Whether it’s a timepiece, Krugerrands, or fine gold and diamond jewellery. We offer a secure, discreet, and polished process from start to finish. Our experienced team ensures a smooth, respectful experience- and we guarantee the most competitive price for your valuables.

Gold coins, Krugerrands, bullion & medallions
Sell your Krugerrands, gold coins, bullion, and medallions quickly and securely with DeluxeXchange. We buy all types of investment-grade gold, offering top market rates, expert evaluations, and immediate payouts. Whether you’re cashing in or reinvesting, our trusted team ensures a simple, transparent, and rewarding process.
DIAMOND JEWELLERY
Sell Your Diamonds with confidence at DeluxeXchange. We buy loose diamonds, rings, and other diamond jewellery at competitive prices. Our expert appraisers ensure fair evaluations and fast, secure payments—turn your diamonds into instant value, hassle-free.
Platinum, Yellow gold and white gold JEWELLERY
Sell Your Gold & Silver Jewellery easily and securely with DeluxeXchange. We offer competitive prices for unwanted, broken, or outdated pieces, with fast evaluations and same-day payouts. Turn your old jewellery into cash—quick, fair, and hassle-free.

DeluxeXchange

HOW TO SELL

At DeluxeXchange, we offer a discreet, refined selling experience. From
diamonds to gold coins and jewellery, our experts provide accurate
valuations in a secure private setting. With integrity and professionalism, we ensure
every transaction is seamless and every offer reflects true market value.
Immediate payment and complete confidentiality are guaranteed.

GET IN TOUCH

Reach out to the DeluxeXchange team
and let us know what you’re looking to
sell. Whether by call, Whatsapp, or live
chat, we’re here to assist-just share
the details of your luxury items.

SCHEDULE YOUR VISIT

Set up a personalised valuation at a time
that works for you. Our experienced
consultants will meet you at our discreet,
secure location in the heart of
Johannesburg.

RECEIVE YOUR OFFER

Our specialists will assess your item
within minutes and present a competitive
offer. We value lasting relationships and
trust-so you can count on the best
possible price every time.

INSTANT PAYMENT

Once the deal is done, your funds are
transferred directly into your bank
account-whether you choose EFT
or cash, the choice is yours. Fast,
seamless and secure.

DeluxeXchange

HOW TO SELL

At DeluxeXchange, we offer a discreet, refined selling experience. From diamonds to gold coins and jewellery, our experts provide accurate valuations in a secure private setting. With integrity and professionalism, we ensure every transaction is seamless and every offer reflects true market value. Immediate payment and complete confidentiality are guaranteed.

GET IN TOUCH

Reach out to the DeluxeXchange team
and let us know what you’re looking to
sell. Whether by call, Whatsapp, or live
chat, we’re here to assist-just share
the details of your luxury items.

SCHEDULE YOUR VISIT

Set up a personalised valuation at a time
that works for you. Our experienced
consultants will meet you at our discreet,
secure location in the heart of
Johannesburg.

RECEIVE YOUR OFFER

Our specialists will assess your item
within minutes and present a competitive
offer. We value lasting relationships and
trust-so you can count on the best
possible price every time.

INSTANT PAYMENT

Once the deal is done, your funds are
transferred directly into your bank
account-whether you choose EFT
or cash, the choice is yours. Fast,
seamless and secure.

DeluxeXchange

HOW TO SELL

At DeluxeXchange, we offer a discreet, refined selling experience. From
diamonds to gold coins and jewellery, our experts provide accurate
valuations in a secure private setting. With integrity and professionalism, we ensure
every transaction is seamless and every offer reflects true market value.
Immediate payment and complete confidentiality are guaranteed.

GET IN TOUCH

Reach out to the DeluxeXchange team
and let us know what you’re looking to
sell. Whether by call, Whatsapp, or live
chat, we’re here to assist-just share
the details of your luxury items.

SCHEDULE YOUR VISIT

Set up a personalised valuation at a time
that works for you. Our experienced
consultants will meet you at our discreet,
secure location in the heart of
Johannesburg.

RECEIVE YOUR OFFER

Our specialists will assess your item
within minutes and present a competitive
offer. We value lasting relationships and
trust-so you can count on the best
possible price every time.

INSTANT PAYMENT

Once the deal is done, your funds are
transferred directly into your bank
account-whether you choose EFT
or cash, the choice is yours. Fast,
seamless and secure.

SELL YOUR ITEMS

When sending jewelery for appraisal, the more information
you provide, the better. Include clear, high-quality photos
from different angles (front back, sides) and close-ups
of any distinctive features such as hallmarks or gemstones.

Provide a detailed description of the item, including the type of
metal, gemstones, and any maker’s marks.

If you have any certificaties, receipts, or previous appraisals, be
sure to include those as well. Additionally, the weight of the item
and any known details about it’s provenance or history will help
ensure a more accurate evaluation. The more comprehensive
the information, the more precise your appraisal will be.

SELL YOUR ITEMS

When sending jewelery for appraisal, the more information you provide, the better. Include clear, high-quality photos from different angles (front back, sides) and close-ups of any distinctive features such as hallmarks or gemstones.

Provide a detailed description of the item, including the type of metal, gemstones, and any maker’s marks.

If you have any certificaties, receipts, or previous appraisals, be sure to include those as well. Additionally, the weight of the item and any known details about it’s provenance or history will help ensure a more accurate evaluation. The more comprehensive the information, the more precise your appraisal will be.

SELL YOUR ITEMS

When sending jewelery for appraisal, the more information
you provide, the better. Include clear, high-quality photos
from different angles (front back, sides) and close-ups
of any distinctive features such as hallmarks or gemstones.

Provide a detailed description of the item, including the type of
metal, gemstones, and any maker’s marks.

If you have any certificaties, receipts, or previous appraisals, be
sure to include those as well. Additionally, the weight of the item
and any known details about it’s provenance or history will help
ensure a more accurate evaluation. The more comprehensive
the information, the more precise your appraisal will be.

FREQUENTLY ASKED QUESTIONS

We buy a wide range of gold and diamonds items, including old gold, gold and diamond jewellery, gold coins, and Krugerrands. Whether it’s a single item or a full collection, we offer competitive and fair market rates backed by decades of industry expertise.

Simply send us an enquiry through our website or contact us directly. We’ll guide you through the process and arrange for your items to be inspected quickly and professionally. If we’re able to make an offer, you’ll receive one within minutes of evaluation.

Not necessarily. While you’re always welcome to meet us in person, we also offer a convenient mobile service—we travel to you. We understand that discretion and personal service matter, which is why many of our clients prefer private, in-person consultations. Should you be out of the province, we can arrange a courier to collect.

Instantly. Once a price has been agreed upon, we ensure immediate payment via your preferred method—bank transfer or cash, depending on your needs. No waiting. No delays.

DeluxeXchange is built on over 60 years of family heritage and reputation. As the third generation of the Sid Forman Jewellery legacy, we bring the same values of trust, integrity, and transparency to every transaction. When you deal with us, you’re not just selling to a business—you’re working with a name that has been synonymous with trust, integrity and honesty since 1963.

Yes. At DeluxeXchange, we take your privacy seriously. We use strict data privacy measures that comply with recognised data protection standards to ensure your personal information is kept secure and confidential. Any data shared with us—online or in person—is used solely for the purpose of your transaction and is never shared or sold to third parties. You can trust that your information is handled with the same integrity that defines our legacy.

We begin by examining the metal’s purity and weight, then assess the piece’s condition and style to see whether it can be attractively refurbished for today’s market. Items that meet these standards earn premium offers from us.

FREQUENTLY ASKED QUESTIONS

We buy a wide range of gold and diamonds items, including old gold, gold and diamond jewellery, gold coins, and Krugerrands. Whether it’s a single item or a full collection, we offer competitive and fair market rates backed by decades of industry expertise.

Simply send us an enquiry through our website or contact us directly. We’ll guide you through the process and arrange for your items to be inspected quickly and professionally. If we’re able to make an offer, you’ll receive one within minutes of evaluation.

Not necessarily. While you’re always welcome to meet us in person, we also offer a convenient mobile service—we travel to you. We understand that discretion and personal service matter, which is why many of our clients prefer private, in-person consultations. Should you be out of the province, we can arrange a courier to collect.

Instantly. Once a price has been agreed upon, we ensure immediate payment via your preferred method—bank transfer or cash, depending on your needs. No waiting. No delays.

DeluxeXchange is built on over 60 years of family heritage and reputation. As the third generation of the Sid Forman Jewellery legacy, we bring the same values of trust, integrity, and transparency to every transaction. When you deal with us, you’re not just selling to a business—you’re working with a name that has been synonymous with trust, integrity and honesty since 1963.

Yes. At DeluxeXchange, we take your privacy seriously. We use strict data privacy measures that comply with recognised data protection standards to ensure your personal information is kept secure and confidential. Any data shared with us—online or in person—is used solely for the purpose of your transaction and is never shared or sold to third parties. You can trust that your information is handled with the same integrity that defines our legacy.

We begin by examining the metal’s purity and weight, then assess the piece’s condition and style to see whether it can be attractively refurbished for today’s market. Items that meet these standards earn premium offers from us.

WE ARE ALWAYS HERE TO ASSIST

SELL YOUR JEWELLERY WITH CONFIDENCE & CLASS

WE ARE ALWAYS HERE TO ASSIST

SELL YOUR JEWELLERY WITH CONFIDENCE & CLASS